Friday, April 25, 2014

No more boy or girl Happy Meals

It might seem like no big deal, but the fact that McDonald's is no longer serving boy or girl Happy Meals seems to be making a large cultural statement.  McDonald's, whatever we might think of the quality of its burgers, has become an icon of the United States, erecting its golden arches throughout the world as a is symbol of the greatness of America.  So, when McDonald's does something, we tend to listen.

Getting rid of meals that are marketed toward boys or girls says something about how our culture views gender.  It doesn't exist.  Take your pick, small fry, would you like a My Little Pony toy or a Skylander toy?  You choose.  You choose your toy.  You choose your gender.  Simple.  It's nothing more noteworthy than determining whether your whim of the day is chicken mcnuggets or a double cheeseburger.

Yes, even something so seemingly simple as McDonald's is teaching us, and in this case, teaching our children.  Yes, it's just a toy, but in this case, a little piece of plastic in a paper bag with fries is sending a big message. 

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