Young women today do not seem to aspire to pretty, they prefer to be regarded as hot. Hotness is something altogether different. When women want to be hot instead of pretty, they must view themselves in a certain way and consequently men view them differently as well.
As I said, pretty inspires men’s nobler instincts to protect and defend. Pretty is cherished. Hotness, on the other hand, is a commodity. Its value is temporary and must be used. It is a consumable.
Read more: http://www.ncregister.com/blog/the-death-of-pretty#ixzz1izhMd210.