Real faces, fake bodies

Apparently H&M has used computer-generated bodies to model their swimsuits (and perhaps other clothing). They photoshop a real face on to the fake body, and -- voila! -- they can market clothes.

But what impossible standard does this set for women today? That we can look at a fake body that looks real and entertain impossible ideas of looking like that? Does this tell us that no matter what we look like it, it just can't be good enough? That even models aren't good enough, so just by this sweater or dress to stuff the feelings of inadequacy for awhile -- not to look good but to forget our inability to be beautiful?

I just visited the H&M website and was unnerved by the eeriness of seeing fictitious bodies matched with real-life faces. It is almost as if it were another form of attempting to create a human or a hybrid or some sort of person-like entity.

And perhaps the strangest thing is that these bodies look rather real. We could flip through the pages of a magazine and have no idea that we are passing through pages of computer-generated unreality. It goes to show that reality is not always what we think it is. Authentic beauty isn't either.